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Don’t Get Fooled: How to Identify Real vs. Fake K18 Hair Treatment

Beware of Fake K18 Products: Why Purchasing from Verified Retailers Matters

As grey hair transitions become more popular, K18 hair treatment has gained attention for its ability to repair and protect hair through the lightening process. Influencers and stylists, myself included, highlight K18’s effectiveness in pushing hair to its lightening limits while maintaining strength and integrity. However, with rising popularity comes the risk of fake products that mimic the K18 brand and can leave consumers with inferior results or even damaged hair.

Why Purchasing from Trusted Retailers is Essential

These counterfeit products often appear genuine at first glance, making it easy for consumers to be misled. Fake K18 products typically pop up on unverified online platforms and in unofficial stores. To ensure you’re receiving the authentic K18 treatment with its proprietary K18Peptide™, it’s best to only buy from verified retailers or directly from the K18 website.


Here’s what you can look for to make sure your product is real:

  • Packaging and Branding: Authentic K18 products have high-quality, minimalistic packaging with clear branding, logos, and font sizes. Counterfeit items might feature slight deviations in font, colour, or logo placement. K18’s packaging is typically white with simple labeling, so any off-brand embellishments or unusual colours may be a red flag.

  • Texture and Scent: Genuine K18 treatment has a light, creamy consistency with a mild, clean scent. If the product you received is overly thick, sticky, watery, or has a harsh chemical smell, it’s likely a fake.

  • Batch Codes and Serial Numbers: Each authentic K18 product includes a batch code and serial number that can be verified with K18 customer support. Some products may also have QR codes that, when scanned, can confirm their authenticity.

  • Ingredients and Performance: True K18 treatment is formulated to work on a molecular level, restoring hair’s elasticity and smoothness. If you’re not seeing any improvement or if the ingredient list doesn’t match what’s listed on the official K18 website, your product might be counterfeit.



By purchasing directly from the K18 website or from verified salons and trusted retailers, you can be confident you’re getting the true formula and all its benefits. This way, you can achieve the results you’re looking for while avoiding the risks associated with counterfeit products.


"Remember, K18 is a professional-grade product, crafted specifically to complement professional colour services and support hair health throughout the transition. Investing in a qualified stylist who can expertly guide your colour journey is crucial—but so is purchasing authentic products that will genuinely protect and enhance your results. Authentic K18 helps keep your hair strong, flexible, and resilient through every step of your transformation. Buying from verified salons or trusted stylists is the only way to ensure you're getting the real product—and with it, the peace of mind that your hair is in the best hands, both in the chair and at home."


By Natalie Varrasso


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