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Introducing Davines: A Journey Towards Beauty, Ethics, and Sustainability at Retreat-hair

I am thrilled to announce that Retreathair is evolving to embrace everything I believe in – a unique approach to hair styling that prioritises natural hair texture shaping and grey hair colour transitioning, while focusing on hair health and overall well-being. With Davines, a brand whose values lie in Beauty, Ethics, and Sustainability, retreathair is taking a beautiful direction towards nurturing healthy hair and promoting a positive impact on our environment.



Retreathair is more than just a salon; it is a calming space that fosters relaxation and healing for the scalp, allowing a flow of positive energy to radiate. Bringing Davines into the salon is a natural progression towards a healthier and more sustainable haircare journey. Let me share a little more about the Davines story with you.


Essential Haircare: Supporting Hair Health and Biodiversity

This Essential Haircare family caters to all hair types with its nine specific families, each designed to fulfil various functions such as nourishment, hydration, volume, shine, protection, elasticity, smoothness, and daily care. What sets this line apart is its commitment to supporting biodiversity through ingredients sourced from Italian Slow Food Presidia farms. By using these precious ingredients, we contribute to the preservation of unique traditions and the livelihoods of local farmers.

Styling To Expand Your Wings: Embracing Human Beauty

The More Inside styling family celebrates the beauty and complexity of humankind. Each product carries a unique story about life, allowing individuals to find inspiration and meaning in their hair routines. This versatile line empowers you to express your unique beauty and creativity, embracing your true self.


Sustainable Packaging: Reducing Our Environmental Impact

Davines, is dedicated to minimising our environmental footprint through sustainable packaging practices. Our design principles revolve around using materials that do not come from fossil fuels, aiming to abandon their use and ensure recycling at the end of life. We prioritise primary packaging and opt for recycled, recyclable, or compostable materials when necessary. Embracing mono-material packaging makes recycling easier, and we work closely with our packaging suppliers to ensure high-quality solutions that reduce waste.


Sustainable Formulas & Packaging

Our commitment to sustainability extends to the core of our product formulations. Every Davines product is crafted in-house at the carbon-neutral Davines Village in Parma, Italy. Here, we harness 100% sustainable energy from renewable sources like sun, wind, and water. Achieving carbon neutrality for 100% of our product packaging is made possible through our EthioTrees reforestation partnership, a socio-environmental carbon offset project. We also strive to incorporate 35% bio-based or recycled plastic in our packaging and ensure that 87% of paper and cardboard packaging is made from recycled materials. Our dedication to using 81% organically certified, natural, or modified natural ingredients reinforces our commitment to sustainability.


Ingredients: Embracing Nature and Ethical Principles

When it comes to selecting ingredients, we prioritise natural, eco-certified, or organic options. Our focus is on environmentally sustainable ingredients, and we uphold ethical principles throughout the supply chain. By choosing ingredients that honour local biodiversity and respect the traditions of their origin countries, we create products that are not only effective but also environmentally responsible.

At Davines, our dedication to Beauty, Ethics, and Sustainability fuels our mission to make a positive impact on the world. We are excited to embark on this transformative journey with Retreathair, fostering a future where beauty and sustainability go hand in hand. Together, we can create a better world for ourselves and generations to come.



By Natalie Varrasso


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